A custom e-commerce platform built for a bike shop: Bağlıca Bisiklet.
We merged a bike shop's three separate worlds (the online store, the till at the counter and a standalone stock program) into one platform; and the platform now audits its own data quality.
Off-the-shelf e-commerce templates could not carry a bike shop's real day; the software had to follow the shop's own order, not the other way round.
Overview
Bağlıca Bisiklet is a well-established Ankara shop selling bikes, accessories and spare parts. Its digital life was split in three: an online store living on a template platform, a separate stock-and-trade program running at the shop, and information carried between the two by hand.
In a two-month build we brought it all into one place: a e-commerce platform written from scratch, shaped around how the shop actually works.
The Challenge
On the surface the problem was an ageing website; the real burden was the daily operation stuck between systems that knew nothing of each other.
The online store sat on ready-made templates; categories, variants and workflows could not bend to the shop.
Stock and trade records lived in a separate program; website stock and real shelf stock disagreed.
In-store sales and customer balances were scattered across a paper ledger and separate screens.
Hundreds of product descriptions, images and variants were checked by hand; gaps surfaced only when a customer noticed.
The shop's order became the software's order.
We wrote a e-commerce platform from scratch: close to 550 products, hundreds of variations and 15 brands migrated; the till, the stock ledger and the online storefront now share one panel.
Three systems, one platform, a shop's own order.
The bottom line.
Behind the new baglicabisiklet.com there is now a single admin panel. A stock matching screen ties barcoded items from the trade records to store products through a suggest-and-approve flow; anything unmatched waits in front of the manager. Product Check scans the catalogue rule by rule and lists missing descriptions, imageless products and broken variants by severity; the site audits its own data quality.
The shop's daily life moved in too: a quick sale screen handles in-store sales in seconds, credit tracking keeps customer balances in the panel instead of a paper ledger, and stock movements and reports open with one click. On out-of-stock products customers ask to be notified; when stock arrives, the message goes out automatically.
The Bağlıca Bisiklet growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
